100% oxidative color Because there are no direct dyes mixed-in with the Concentrates, they last much longer than other concentrates. They become part of the color formula.

Concentrates can be added to any brand of permanent or demi-permanent color that uses a developer or peroxide. They will enhance and create longer lasting color with all professional brands.

Concentrates can be added to any level of hair color Referring to the “Concentrate Chart” will guide you to the amount to add to each level of color when you first start using Concentrates. Once you see the results, you can adjust the amount for each client. The guide keeps you in the “safe zone” when first staring out.

Concentrates can be used by themselves as Fashion Tones. They don’t always need to be added to color formulas. If you want electric red or bright green or intense blue just mix the concentrate with an equal amount of 10-volume developer and apply to either white or pre-lightened hair.

Concentrates can be intermixed with each other to create new concentrates. Intermixing red and blue creates violet concentrate. By adding “clear” you can create pastel shades.